— Strengthening Communication for the Future of Japanese Cuisine — On July 21, 2025,
ABURI Group launched its official website. More than just a platform to communicate the brand’s appeal, the site serves as a hub to introduce our global restaurant vision and industry-transforming solutions. It is designed to give visitors a deeper understanding of the future of Japanese food that we aim to create.

■ Background of the Launch
Japanese food is one of Japan’s most valued industrial assets, encompassing integrated value across production, distribution, and in-store experiences. At ABURI Group, we aim to maximize this value by reimagining Japanese food branding and infrastructure for the global stage.
This new website is a foundational step toward clearly communicating that vision and showcasing the breadth and depth of our initiatives.

■ Key Features of the Website
・Our Vision for the Future of Food Discover our commitment to sharing Japanese culinary
culture with the world and
・Introducing the ABURI Brand & Vision Under the concept of Innovative Japanese, the
website presents ABURI’s unique style, blending tradition with innovation.
・B2C Business: ABURI Restaurants Explore how we localize our offerings for diverse global
markets while staying rooted in Japanese culinary traditions.
・B2B Business: All Solution Learn about our digital solutions that power ABURI operations
and support the broader food industry, including distribution, processing, and workforce
management.

■ Looking Ahead
ABURI will continue to take on the challenge of not only growing our own business but also
elevating the value of Japan’s food industry as a whole. Through our new website, we hope to
deepen our connection with customers, partners, and stakeholders—and to co-create new value
for the future.

■ ABURI Official Website
https://www.aburi.jp

The ABURI Group website was created by Lit Co., Ltd.