2025/07/21
A next-generation sushi brand using AI and DX to shape a sustainable future for the foodservice and fisheries industries. Delivering high-quality sushi with premium taste at an accessible price.
Aburi TORA Japan Inc. (Head Office: Minato-ku, Tokyo; CEO: Masataka Nakamura), whose vision is to “ignite the world through Japanese cuisine,” will open its third location in Japan, Aburi TORA – Aged Sushi and Aburi Sushi – Toyosu, on Thursday, July 24, 2025 at the newly developed TOYOSU SAIL PARK commercial complex. (Website:https://www.aburitorajapan.com)
Targeting families and office workers seeking high-quality dining experiences, Aburi TORA is rolling out a Tokyo Dominant Strategy, strategically opening restaurants across key urban areas. Following successful launches in Futako-Tamagawa and Jiyugaoka, this new Toyosu location aims to serve a broader residential and working population, while also capitalizing on the area’s vibrant tourism traffic.
About Aburi TORA – Aged Sushi and Aburi Sushi
Aburi TORA offers “premium-quality sushi at an affordable price,” featuring its signature Frozen-
Aging Sushi® made using a world-first frozen-aging technique known as Cold Tech.
Standout menu items include:
・The “Aburi Salmon Oshizushi,” which became a social phenomenon in Canada with over 1
million pieces sold over 14 years
・Flavor-packed Aburi Sushi seasoned with house-made sauces
・Classic Seared Sushi honoring Japanese culinary tradition
・Refreshing Salt & Lemon Sushi, offering a modern twist
Creating a Sustainable Future for Food and Fisheries with a Proprietary
System
The restaurant industry today faces mounting challenges: labor shortages, rising ingredient
costs, and supply chain disruptions. The fisheries industry, too, is in crisis—its workforce has
declined from 240,000 to just 130,000 in two decades, facing a critical shortage of successors
(Source: Japan Fisheries Agency).
To address these systemic issues, Aburi TORA has developed All Solution, a proprietary digital
platform powered by AI and DX. This integrated solution enables sustainable restaurant
operations by resolving structural problems in areas such as management, procurement, and
HR—without relying on individual experience or intuition.
Built on the company’s own operational success, All Solution is now being prepared for
broader adoption through open innovation, aiming to generate new value across the restaurant
and primary industries.
About Aburi TORA Japan Inc.
Aburi TORA Japan Inc. is a subsidiary of a Canada-based global restaurant group operating 12
locations worldwide under the mission of “Igniting the World with Japanese Cuisine.”
Among the group’s multiple brands, Aburi TORA stands out as a core global brand with strong
growth momentum.
Grounded in the philosophy of People × Technology, we are committed to building a sustainable
society where hospitality professionals can thrive, while redefining value creation in the
restaurant industry.
In 2025, we plan to open new locations in Komazawa, Tokyo and in Texas, USA, continuing
our journey of innovation and expansion.
Store Information
・Store Name: Aburi TORA – Aged Sushi and Aburi Sushi – Toyosu
・Address: 2-1-9 Toyosu, Koto-ku, Tokyo | TOYOSU SAIL PARK 2F
・Business Hours: 11:00 AM – 10:00 PM (Last Entry: 9:00 PM / Last Order: 9:30 PM)
・Seating: 89 seats
・Official Website: https://www.aburitorajapan.com
・Official Instagram: https://www.instagram.com/aburi_tora/?img_index=1